The Fan Out Philosophy

We believe an advertising budget is an investment, with the media plan representing a portfolio of advertising opportunities intended to provide the desired return. Our approach? Building customized media plans for clients, that are diversified across digital and traditional platforms, and balance the quantity, quality, and cost-efficiency of the placements that deliver the brand message.

The strong relationships we’ve built with advertising platforms and vendor, allow us to negotiate the best rates, and access the best inventory for our clients.

The relationships we build with our clients are centered on trust, transparency, and performing as-promised.

While advertising only on digital platforms because they are “measurable” is a popular temptation, business success isn’t measured in page likes, or clicks. Real business results are measured by the front door, the telephone, and ultimately, the cash register. We build media plans that impact clients’ top-level business goals. We utilize any advertising opportunity, traditional, or digital, that help us do it most effectively.

You can’t get to your destination if you don’t budget enough for gas. The level of investment plays the most critical role in achieving both campaign, and business-level success. The right amount to spend on advertising is unique to each business, and should be based on an organizations financials, growth goals, and the given timeframe.

We don’t believe in one-size-fits-all campaign formulas, or silver-bullet ad platforms. We build customized media plans for clients, tailored to the unique needs of both their business, and their customer. We do this by knowing the right questions to ask, and knowing how to listen for the answers.